Designing for David Collection was the longest time I worked for one company. Almost 8 years! Those years were the golden days of the brand. The best memory was in 2011 when the collection I designed was second best selling fitness-line in Intersport Finland. Second right after Nike! Our small Finnish brand was really competing against the international giants like David vs. Goliath.
The field of responsibilities was really vast: Men's, women's and kid's sportswear, street wear, casual wear and accessories. Concept design, marketing (social media, print, event and content marketing). Graphic design, print design, package design, product development, technical design, creative management, brand image development, supplier co-operation etc.
The Product Director of David Sportswear Hanna Rajala-Myllylä tells:
"I worked with Anna for 8 years as a colleague and a superior at David Sportswear.
Anna is a top woman, she has great determination and combined with the ability to create new things, is a killer combination.
She has a very vast knowledge and skills of designing functional technical products.
Anna's comprehension of product design of the commercial point of view is in the league of it's own.
Working with Anna was innovative and rewarding and the joy of succeeding together, was awesome!"