My Concept projects - Kesko logo
kesko
DESCRIPTION:  
design & DEVELOPMENT
work brief

Kesko is one of the biggest retail groups in Finland. Also one of the biggest clothing and apparel seller in Finland. The work consisted of product design, technical design, measurement design, supplier co-operation, product development, print and label design for private labels Blue and Impuls. Women's clothing and accessories.

Working for Kesko taught me a lot about Finnish retail business and about the customer behavior. The volumes were huge and every week we went through the sales numbers. It became very clear for me what kind of products are a commercial successes in Finland and that really evolved my sense of commerciality in general.

projects
MY CONCEPT   |   ANNA RINTA-JYLLILÄ