During this project the brand made a total concept make-over. The whole brand concept and image was changed from the styles and the fit to the labels and other details. Everything was changed and updated in a very narrow time-frame. Despite the prompt schedule, the result of the project makes me really proud. The collection came out looking fresh and renewed.
The new brand concept was granted the Design from Finland -certificate.
Main responsibilities: Product development and design, technical design and production management for Men's, women's and kid's outdoor/sportswear products and accessories. Factory sourcing, supplier co-operation, product-, fabric- and trim sourcing and development, organizing sampling and production. Brand book design, organizing garment fittings and size specifications and garment construction. Consulting in qualities, technical details, suppliers, marketing and pricing.