Organizing the whole production process from A to Z. The sampling procedure from the first protos, to salesman samples, pre-production samples, shipment samples and to the final product in you warehouse. Taking care of the testings, materials, color fastness, shrinkage, pilling etc.
Finding for your product the right price and right place at the market within your budget. Finding the best places for production. Sourcing factories, making auditions, negotiating prices, creative problem solving and organizing. Taking care of the different certifications, labels, lab dips etc. The whole procurement process.
Defining your concept, the main idea and the reason to be at the market. Your brand values, target group, the visual image, the structure of the collection and the product groups.
Defining and clarifying the visual image of your brand, marketing and managing the brand image. Emphasizing the differentiating factor of your brand: what makes your brand better than your competitors. Social media marketing, traditional adds, influencer marketing etc.
Counseling, consulting, coaching and giving advice about all of the things mentioned above. A very vast and versatile point of view of the whole textile, clothing and apparel business.
Research can be done about anything: the target group, product group, materials, colors, techniques, trends etc.
Measurement tables, grading, technical product instructions aka “techpacks”, garment fittings and measuring. Also commenting these to the factories.
Developing the functionality of your product. Anything from wearable technology to everyday functional wear. Materials, technical solutions and construction.
Forecasting future trends and fashion. Trend research and forecasts of the colors, fabrics, textures, materials, prints, graphics, accessories, sportswear, wearable technologies, street style and other styles. Short term forecasts for upcoming seasons or long term mega-trends for several years or even decades.
Styling the product and brand image for your brands add campaigns, photo shoots, social media content, fashion shows, showrooms or a space for an event, fair etc.